We had the opportunity to work on the design of the logo and identity elements for Change Clubs, an international movement to promote inspiration, motivation, and knowledge to achieve a more sustainable way of living around the world.
First and foremost, our process begins with a comprehensive client consultation. We believe in the power of active listening, ensuring that we grasp not only the technical specifications but also the core values, ethos, and aspirations of the brand. This initial step lays the foundation of the logo creation.
Within Change Club's vision, there are different areas of action to take that promote a global change each one with a singular icon and color representation. We also worked in a collaborative way on creating a style guide in order to maintain consistency across printed and digital material.
Learn more about this inspiring project at https://changeclubs.global/